Maybe you’re heard about “intelligent content,” a holistic approach to creating content that is “structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable.” Here’s a practical guide for understanding and executing this strategy.
SEO: Did you know you can create infographics that can help you build more links and thus improve your site’s SEO? Plus, here are five ways your outbound links can hurt your search rankings, and the seven reports you should generate now to get the best view of your optimization.
SOCIAL MEDIA: There are so many tools out there designed to improve your efficiency as a social manager and a content creator. Here are recommendations from 44 social media pros. And, here are 26 tools you should try out to help you do a better job of monitoring what folks are talking about.
EYE CANDY: You can create stunning infographics, even you don’t have a pro designer on staff. Plus, here’s how to generate memes, storyboards and five other elements that can make your site more visually engaging. You can also enhance the look of your site using free stock images.
STORYTELLING: Working with a boring product? I mean, really boring, like paperclips or table lamps or cheese. Well, here are seven ways to build an interesting brand story for the most boring of brands. Plus, here are the four steps to infusing any brand story with authenticity. And, if you are new to the whole concept of brand storytelling, it's time to learn the absolute essentials.
See you next week,
– Rusty Cawley, APR