Over the last 35 years, I've produced commercial copy for a wide range of clients in business, industry, not-for-profit, and government. This work generally falls into three categories:
Web-based content, optimized for search engines by applying industry best practices while remaining engaging and sharable for customers and stakeholders.
Customer content, including how-to articles, tutorials, infographics, white papers, profiles, op-eds, trade-magazine articles, newsletters, and advertisements, all of which are designed to:
- Convert prospects into customers.
- Keep your current customers coming back for more.
- Drive traffic to your web site or social media.
- Enhance your site’s performance on Google and other search engines.
- Position your company as a thought leader in its field.
Sales and marketing collateral, including product brochures, service brochures, fact sheets, backgrounders, handouts, flyers, capabilities brochures, sales letters, postcards, presentations, sales sheets, posters, and technical data sheets.
Here’s a partial list of clients, past and present, for whom I have written commercial copy:
Business and industry – 7-Eleven Inc., ABC Radio Networks, Ascension Health, Black-Eyed Pea Restaurants (Phoenix Corp.), Carrier Air-Conditioning (North Texas), Cellular One, Church’s Chicken, the Dallas Business Journal, the Dallas Center for the Performing Arts Foundation, the Dallas Cowboys Radio Network, Fina Gasoline (Alon USA), Harte-Hanks Communications, H-E-B Central Market, Settlement Capital Corp., the Texas A&M Veterinary Medical Diagnostic Laboratory, the Town of Addison (Texas), Worrell Enterprises, and Zale Corp.
Government and not-for-profit—The Center of Excellence for Zoonotic and Animal Disease (ZADD), The Institute for Infectious Animal Diseases (formerly the National Center for Foreign Animal and Zoonotic Diseases), The Integrative Center for Homeland Security, The Islamic Association of North Texas, the Perkins School of Theology at Southern Methodist University, Texas A&M AgriLife, The Texas A&M University Institute for Advanced Study, Texas A&M University's Division of Research, the Texas Animal Health Commission, and the U.S. Department of Homeland Security.
Feel free to contact me anytime to discuss your project:
- Email: rustycawley@gmail.com
- Mobile phone: 469.338.9478